Apple TV+ is close to passing HBO Max in global market share

Apple TV+ logo
Apple TV+ logo (Image credit: Apple TV+)

What you need to know

  • Apple TV+ continues to slowly gain market share in the streaming wars.
  • It is close to passing HBO Max in terms of global market share.
  • Disney+ and Netflix still retain the number two spots.

It looks like Apple TV+ is slowly gaining market share and closing in on passing a rival.

According to new data from streaming service aggregator JustWatch (via 9to5Mac), Apple TV+, after experiencing a dip in market share towards the end of 2021, has been slowly gaining ever since then. The streaming service now sits at 5.6% market share, ahead of Peacock and closing in on HBO Max and its 7% market share.

JustWatch attributes the mid-year dip for Apple TV+ to the expiration of many subscriber's free year of service offer. Since that dip, the streaming service has seen slow but steady growth. While it's unclear exactly what is driving the growth, it can be assumed that many of the award-winning shows and movies that have premiered on Apple TV+ over the last year are starting to have an effect - along with its low $4.99 per month price point.

Of course, Apple still has a long way to go to try and catch the big streaming services like Disney+ and Netflix. Disney+ currently sits at 17.6% market share while Netflix still commands the top spot.

Apple Tv Plus Market Share Global Worldwide

Apple Tv Plus Market Share Global Worldwide (Image credit: JustWatch)

Apple TV+ is available on your iPhone, iPad, Mac, and Apple TV through the Apple TV app. It is also available on the Fire TV, Xbox, Playstation, and Smart TVs. The service even streams through the Apple TV+ website.

In order to watch the series, you'll need to be an Apple TV+ subscriber. Apple TV+ is available for $4.99 per month or you can get it as part of one of the Apple One subscription bundle tiers.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.