The Apple TV+ hype machine rolls into London's Underground

What you need to know

Apple TV+ goes live on November 1.
Launch shows include "See" and "The Morning Show."
Ads for Apple TV+ can be found throughout London's Underground system.

Apple has a new streaming service set to go live on November 1. Haven't you heard?

The company is making double sure that Londoners know all about the shows they will miss out on if they don't sign up for the service by plastering ads throughout the Undergrand system. One Redditor shared a photo of ads that highlighted "See" and "The Morning Show."

Similar ads have already been seen popping up in other major cities around the globe. Apple TV+ will be available in more than 100 countries on launch day and Apple is leaving nothing to chance. Similar ads have been spotted in Brooklyn, again for the impressive-looking "See."

See ad in Brooklyn — (Image credit: u/dirty_tripod)

Both "See" and "The Morning Show" will be available as soon as Apple TV+ goes live alongside some other big name shows. More will also be arriving in the coming months, according to Apple (opens in new tab).

Apple TV+ will cost $4.99 per month (opens in new tab) for all the family when it comes online in November 1. Buyers of new Macs, iPhones, iPads, iPod touches, and Apple TVs will get a free year of access, too.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.