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Apple TV+ increased its market share by 1% in the third quarter of 2021

Apple TV+ logo
Apple TV+ logo (Image credit: Apple TV+)

What you need to know

  • Apple TV+ has experienced slow growth in its two years on the market.
  • The service grew market share to 4% in the United States in the third quarter of 2021.
  • Disney+ is the fastest-growing streaming service worldwide.

Apple TV+, despite being in the streaming wars for two years now, is still struggling to find growth compared to other streaming services like Disney+.

According to new data from JustWatch that was seen by 9to5Mac, Apple's streaming service saw small growth in the last quarter. While Netflix is still the largest streaming service, Disney+ is the fastest-growing streaming service in the world, dominating in 58 out of the 64 active markets.

Apple TV+, in comparison, has grown to 4% market share in the third quarter of 2021 in the United States, up from 3% in the second quarter.

When considering only the US market, Apple TV+ had only 4% of the local market share in Q3 2021. This represents a 1% growth compared to the second quarter, when Apple had only a 3% market share in the video streaming platform segment. Netflix comes in first with more than 30% of the share, while Amazon Prime Video comes in second with 20%.While Netflix remains the global SVOD market leader, it's Disney+ that has had the most rapid expansion since the beginning of 2020. In 91% of the countries that offer Disney+ or Hotstar, Disney+ has grown the most out of any streaming services in the past two years.

While Apple TV+ growth has seemed small compared to others like Disney+, the service has experienced some major wins with its original content, including hits like "Finch," "Ted Lasso," "Foundation," "Greyhound," and "Billie Eilish: The World's a Little Blurry."

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.