Apple TV+ logoSource: Apple

What you need to know

  • Apple TV+ has experienced slow growth in its two years on the market.
  • The service grew market share to 4% in the United States in the third quarter of 2021.
  • Disney+ is the fastest-growing streaming service worldwide.

Apple TV+, despite being in the streaming wars for two years now, is still struggling to find growth compared to other streaming services like Disney+.

According to new data from JustWatch that was seen by 9to5Mac, Apple's streaming service saw small growth in the last quarter. While Netflix is still the largest streaming service, Disney+ is the fastest-growing streaming service in the world, dominating in 58 out of the 64 active markets.

Apple TV+, in comparison, has grown to 4% market share in the third quarter of 2021 in the United States, up from 3% in the second quarter.

When considering only the US market, Apple TV+ had only 4% of the local market share in Q3 2021. This represents a 1% growth compared to the second quarter, when Apple had only a 3% market share in the video streaming platform segment. Netflix comes in first with more than 30% of the share, while Amazon Prime Video comes in second with 20%.

While Netflix remains the global SVOD market leader, it's Disney+ that has had the most rapid expansion since the beginning of 2020. In 91% of the countries that offer Disney+ or Hotstar, Disney+ has grown the most out of any streaming services in the past two years.

While Apple TV+ growth has seemed small compared to others like Disney+, the service has experienced some major wins with its original content, including hits like "Finch," "Ted Lasso," "Foundation," "Greyhound," and "Billie Eilish: The World's a Little Blurry."

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