Apple TV Plus has reportedly surpassed more than 40 million subscribers

Apple TV+ logo
Apple TV+ logo (Image credit: Apple TV+)

What you need to know

  • Apple TV+ has potentially passed 40 million subscribers by the end of 2020.
  • The service still lags far behind the streaming giants like Netflix and Disney+.

Apple TV+ subscribers may have passed 40 million.

As reported by Newsweek, analytics firm Ampere Analysis estimates that subscribers to Apple's streaming service may have passed as many as 40 million by the end of 2020. This would represent a growth of more than 6 million users in the last year.

The report also notes that, according to a recent survey by Variety, as many as three-fifths of Apple TV+ subscribers are still getting the service for free.

Apple TV+ has not revealed what their current subscriber number is, but per Ampere Analysis (as cited by The Wall Street Journal) the service had 33.6 million users by the end of 2019, with Statista estimating the service had reached 40 million by the end of 2020.This number was bolstered by the fact that Apple gives away a year of free Apple TV+ with the purchase of new devices – in fact, Variety has reported that over three-fifths of subscriptions polled in their report were not paying for the service.

Apple TV+ June 2021 Extension

Apple TV+ June 2021 Extension (Image credit: Apple TV+)

It is tough to know exactly how accurate these numbers are. Apple does not release the exact number of subscribers to any of its individual services like Apple TV+, Apple Music, or Apple Arcade. It did, however, recently reveal that the company surpassed 660 million paid subscriptions across all of its services.

Since Apple does not release statistics for its individual services, it's also hard to know exactly how many subscribers to Apple TV+ are paid subscriptions. Apple has been offering a free year of the streaming service with the purchase of a number of products, so there are still plenty of people who are getting the service for free.

The service still lags far behind the big two, Disney and Netflix, which have passed 100 million and 200 million subscribers, respectively.

If you want to watch Apple TV+ in its best quality, check out our list of the Best Apple TV in 2021.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.