Apple TV+ to reach more than 35 million subscribers by 2026

Apple TV+ logo
Apple TV+ logo (Image credit: Apple TV+)

What you need to know

  • Apple TV+ could reach 35.6 million subscribers by 2026.
  • Disney+ could pass Netflix as the largest streaming service as soon as 2025.

Apple TV+ could take until 2026 to pass 35 million subscribers.

As reported by The Hollywood Reporter, new data from research firm Digital TV Research projects that Apple's streaming service will reach 35.6 million users by that year.

Behind that, it estimates that China's Tencent will end 2026 with 98.7 million users, China's iQiyi with 76.8 million and HBO with 76.3 million subscribers. Meanwhile, Apple TV+ will record 35.6 million users then.

That same report went on to say that Disney+ is on pace to pass Netflix and become the dominant streaming service as soon as 2025 and reach over 284 million users in 2026.

Research firm Digital TV Research shared the prediction in a report, projecting that the number of subscribers to Disney+ would reach 284.2 million in 2026, down from a 294.0 million estimate the firm had made earlier in the year. In 2026, Netflix will` have 270.7 million subscribers, down from an earlier estimate of 286.0 million. In a February report, the firm had forecast that Disney+'s user base would surpass Netflix's in 2026.

According to the research, this will result in three streaming services controlling nearly half the market by that year.

"Three platforms will control nearly half the world's SVOD subscriptions by 2026. Disney+ will be the biggest winner, overtaking Netflix in 2025. Disney+ will add 140 million subscribers between 2021 and 2026 to bring its total to 284 million. About 121 million of Disney+' subscribers (43 percent of its total) in 2026 will be in the 13 Asian countries under the Hotstar brand."

Apple TV+ is available for $4.99 per month. It is also included in all three tiers of the Apple One subscription bundles.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.