Apple TV+ takes over The Grove Apple Store to promote 'Ted Lasso' & more

Apple Store Apple Tv Plus Promo
Apple Store Apple Tv Plus Promo (Image credit: 9to5Mac)

What you need to know

  • The Grove Apple Store had a special Apple TV+ event with stalls and more.
  • Some of the most popular Apple TV+ shows were represented at the LA store.
  • Shows included Severance, The Morning Show, Ted Lasso, and more.

Apple TV+ has taken over a Los Angeles Apple Store with stalls set up to promote some of the streamer's most popular shows.

It isn't unusual for Apple to use its stores to promote its services but this latest example sees Apple TV+ promote Schmigadoon, Ted Lasso, Severance, and others in a whole new way. 9to5Mac has photos of the event with multiple stalls set up and ice cream and other goodies handed out.

Each pop-up has features related to the shows. For instance, the pop-up of The Morning Show features a stand and background used in the series so that everyone can take a picture as the show's hosts. Visitors can also get some food, such as pretzels and ice cream at the pop-ups.

As you'd imagine, special QR codes are everywhere — giving people the chance to scan and sign up for Apple TV+ and watch at home. Each QR code was bespoke, taking people to the show's page within the TV app.

Apple TV+ continues to add new shows, movies, and documentaries in a constant battle for subscribers. Disney+ is reportedly adding customers at a rate of knots, while Netflix is losing them almost as quickly. Apple doesn't share Apple TV+ subscriber numbers, but events like this are sure to help draw attention to some of the content that's available.

If you want to enjoy Apple TV+ in style, be sure to check out our list of the best Apple TV deals on the market today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.