Everything Apple announced at its Scary Fast October event

Apple Mac Event
(Image credit: Apple)

Apple just concluded its Scary Fast October Mac event, and it was a whirlwind! A short and sweet 30 minutes, the event saw Apple introduce new chips and two new devices -- just in time for Halloween. Here's the full rundown of everything Apple announced at its October event.

New M3 chips

Apple Mac Event

(Image credit: Apple)

Apple unveiled its entire M3 chip lineup (except maybe Ultra) in the new M3, M3 Pro, and M3 Max chips. They're built on the 3nm process to pack in more power and performance. The GPU features something called "Dynamic Caching," which allocates the use of local memory in hardware in real-time, using the exact amount needed for each task, the company claims. Apple says this is an industry first that "dramatically increases the average utilization of the GPU, which significantly increases performance for the most demanding pro apps and games." 

The M3 chip features an 8-core CPU or 10-core GPU. The M3 Pro chip comes with either 11 or 12 CPU cores and 14 or 18 GPU cores respectively. The M3 Max chip likewise comes with either 14 or 16 CPU cores and 30 or 40 GPU cores respectively. 

New M3 MacBook Pro

Apple Mac Event

(Image credit: Apple)

Apple's new M3 14-inch and 16-inch MacBook Pro comes with the base model M3 chip for the first time ever in a 14-inch variant. The 14-inch model also gets the Pro and Max chips for three total configurations; meanwhile, the 16-inch model gets the Pro and Max chips. The price starts at $1,599, a much more reasonable entry point too. Otherwise, it's the same chassis and display as the old one with all the same ports too. The big headline is a fancy new Space Black color for the M3 Pro and M3 Max variants. 

M3 iMac

m3 imac

(Image credit: Future)

Apple's 24-inch iMac also gets the M3 chip in the same seven colors as the previous M1 model. that means you also get the same 4.5K Retina display, but with Wi-Fi 6E and Bluetooth 5.3. It also features up to four USB-C ports, two Thunderbolt ports, a 1080p FaceTime camera, and more.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9