Mark Zuckerberg takes another swipe at Apple as tensions intensify

Zuckerberg Axios
(Image credit: Axios)

Meta's Mark Zuckerberg just can't help himself when it comes to Apple right now, and he's again taken a swipe at the iPhone maker — this time over the way it makes its money.

Speaking during a podcast interview with Stratechery's Ben Thompson, Zuckerberg took issue with the way Apple charges money for its hardware, saying that other companies take the route of selling their software instead.

Deep, philosophical competition

Apple and Meta have been on a collision course for some time, not least since Apple's App Tracking Transparency (ATT) intervention started to cost Facebook huge sums in lost ad revenue. Since then, Zuckerberg has told anyone who will listen that Apple and Meta are in "deep, philosophical competition" with each other.

Zuckerberg recently explained why he thinks Apple's AR/VR headset will suck, and now he's firing shots at the company's money-making prowess, too. Speaking to Thompson, Business Insider reports that he said that Apple is going about things all wrong.

"It's typically people build hardware and they try to make a profit off of it, where if you're Apple, you build hardware and you charge as much as you can for it," Zuckerberg is quoted as having said. It isn't clear how Zuckerberg thinks that differs from other hardware makers, though.

Apple is famous for its ability to make money, of course. Its recent iPhone 14 launch looks to have gotten off to a good start, as has the arrival of Apple Watch Series 8 and Apple Watch Ultra. But it's far from the only company that seeks to "charge as much as it can" for products. Maybe that isn't Zuckerberg's real problem with Apple after all.

Apple is expected to launch its own headset in the first part of next year, with a price of around $2,000 generally expected to be accurate.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.