Apple.com: iPhone Apps for Everything

Apple.com has gone and souped up their iPhone app promotion page, carrying forward the "Apps for Everything" tag from their latest rough of commercials.
Featured categories include apps for cooks, keeping current, the great outdoors, music, work, students, moms and dads, working out, going out, managing money, traveling, and the fun and games.
Another attempt to provide curated recommendations, along with featured apps and staff picks on the App Store proper, it will no doubt give a boost to any developer who gets the spotlight, but it remains to be seen how much it aids iPhone and iPod touch users still struggling with the discoverability of the App Store.
If you check out their listings, let us know what you think of their picks.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.
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By Daryl Baxter