Apple's Beats acquisition nearing completion as more details behind the deal emerge

Apple's rumored $3.2 billion tie-up with Beats Electronics may not have happened as quickly as first reported, but the deal is still happening. As we all continue to scratch our heads as to why exactly Apple would acquire beats, the latest reports circle back to talent — they want Jimmy Iovine and Dr. Dre. According to TechCrunch:

"They want Jimmy and they want Dre," said the source. "He's got fashion and culture completely locked up."

Sure the successful line of headphones and the streaming music service are an added bonus to the potential deal, but adding Iovine and Dre to the Apple team could unlock new potential in the media industry as a whole. Even before launching Beats, the pair have been extremely influential in all realms of media — something that Apple could leverage for new content deals and more in the future.

The deal for Beats sounds like it makes a little more sense now — what do you think of a proposed deal that would bring Iovine and Dre onto Apple as execs?

Source: TechCrunch

Andrew Martonik

Keeping you up to date with mobile news and analysis since 1989.