Cablevison has just launched its Optimum app for the iPad. What’s most interesting is that it can receive every channel you subscribe to with your current TV subscription; as well as control the DVR functionality of your set top box. In other words it makes your iPad into a fully functioning TV.

Time Warner has recently run into problems with some networks asking it to remove channels from its TW Cable application; which it has now done. This app however is believed to bypass any problems with the networks; it is all down to how the content is delivered to the iPad apparently. Time Warner uses the internet as the conduit and this seems to be the main stumbling block with the networks. Cablevision does it differently.

Cablevision uses its secure and proprietary Advanced Digital Cable television network to deliver cable programming to customers for viewing on the Optimum App for iPad, and content is not delivered over the Internet.  The application turns the iPad into an additional television, enabling Cablevision customers to view the same live programming and VOD content already being delivered to other TVs in the home as part of the service they have paid for.  Cablevision has the right to distribute programming over its cable system to iPads configured in this way under its existing distribution agreements with programming providers.

If this does turn out to be acceptable with the TV networks, this could be a reasonable solution for television on the iPad. Obviously you would need to have the correct equipment in your home for this to work. Maybe a Slingbox will still be an easier route to take for many. Either way it will be interesting to see how this all plays out.

The Optimum app is available free in the app store. If any of our readers have Cablevision and try this out, please let us know what you think in the comments!