What you need to know
- Marc Randolph, co-founder and former CEO of Netflix, has strong words for Apple TV+.
- Randolph said that Apple has "no excuse" for the current adoption of its streaming service.
The former CEO was answering questions about Netflix's competition, including Disney+ and Apple TV+, when he really laid into Apple, saying that the company is not in the game with the same dedication as its rivals. Randolph said that the company needs to take a metaphorical leap of faith to ensure the service's success.
Randolph also pointed to the services churn rate - the number of subscribers it loses in its effort to grow its customers. Right now, Apple TV+ has one of the highest churn rates around, something the former Netflix CEO says has to do with the content offering.
Apple has surely taken a much different approach to its streaming service than companies like Netflix. Whereas Netflix also offers original productions, the company also licenses a ton of other content to boost its library. Apple, however, is sticking to all original content, hoping that its own creations will become successful enough to allow the service to stand on its own.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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