Former Netflix CEO says Apple TV+ has 'no excuse' for current performance

Ted Lasso
Ted Lasso (Image credit: Apple TV+)

What you need to know

  • Marc Randolph, co-founder and former CEO of Netflix, has strong words for Apple TV+.
  • Randolph said that Apple has "no excuse" for the current adoption of its streaming service.

In a recent interview with Yahoo Finance, Netflix co-founder and former CEO Marc Randolph said that Apple has "no excuse" for the current performance of Apple TV+, the company's streaming service.

The former CEO was answering questions about Netflix's competition, including Disney+ and Apple TV+, when he really laid into Apple, saying that the company is not in the game with the same dedication as its rivals. Randolph said that the company needs to take a metaphorical leap of faith to ensure the service's success.

"If Apple spent one quarter as much time on content as they do on giveaways they really could play...They have no excuse (and) they're still not in it with both feet. They really have to do the entrepreneurial thing and walk up to the edge of the cliff and jump."

Tim Cook Apple TV+

Tim Cook Apple TV+ (Image credit: Apple)

Randolph also pointed to the services churn rate - the number of subscribers it loses in its effort to grow its customers. Right now, Apple TV+ has one of the highest churn rates around, something the former Netflix CEO says has to do with the content offering.

"Right now they have the highest churn rate. You can't keep replacing people, you've got to give them a reason to stay."

Apple has surely taken a much different approach to its streaming service than companies like Netflix. Whereas Netflix also offers original productions, the company also licenses a ton of other content to boost its library. Apple, however, is sticking to all original content, hoping that its own creations will become successful enough to allow the service to stand on its own.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.