Google releases Photovine for iPhone, a photo sharing app with a strange twist

Google has released another photo sharing app for the iPhone, this one called Photovine and actually made by Slide. Slide was acquired by Google some time last year.
Watching the video it appears that it is aimed at some sort of photo word association type game. One person starts the photo conversation with a picture then friends add other photos with a similar theme. It is all a little bit strange if you ask me!
What's also hard to figure out is where it fits in with Google's other photo sharing services, like Picasa, Google+, and Pool Party. When do you use one rather than the other? Is it variety or lack of foucs
[Free - iTunes link, Photovine]
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UK editor at iMore, mobile technology lover and air conditioning design engineer.