Apple Watch Ultra receives first discount and lowest price yet - two weeks out from Black Friday

Apple Watch Ultra
(Image credit: Future/ iMore)

The Apple Watch Ultra is expensive, there are no two ways around it. Amazon apparently also thought the Apple Watch Ultra is really expensive, and has quietly reduced the price by $20. It's not pegged as a deal - there's no little red reduction percentage, but the price at Amazon is now $20 less than it would at other retailers - including Apple themselves. Does this now make it suddenly more affordable? No, but if you've been thinking about grabbing one, it might make you finally bring the hammer down.

This deal comes in the run-up to Black Friday, and while this is likely to be the only reduction we'll see on the Ultra, there will be more Black Friday Apple Watch deals to take a look at.

The biggest Apple Watch has a little discount

Apple Watch Ultra | (opens in new tab)

Apple Watch Ultra | $799 $779 at Amazon (opens in new tab)

This may not be the biggest reduction on the Apple Watch Ultra, but it's a welcome price change nonetheless. This isn't displayed as a discount on Amazon, but the price you'll find there is cheaper than that which you will find at Apple and other stores today.

  • More Apple Watch deals: Amazon (opens in new tab) | Best Buy (opens in new tab) | Walmart (opens in new tab)

Any saving on an Apple Watch is a welcome one, and none are more unexpected than those on the top-of-the-range Apple Watch Ultra. You'll save $20 on the most impressive Apple Watch that Apple has ever released. It's got a bigger screen to go with its improved battery life and hefty titanium case, along with a new strap design that fits its more outdoorsy look. In our review, we called it the Apple Watch that everyone should buy - and this price makes that just a little more possible.

If you're looking for other Apple Watches, we know where to find all the best Apple Watch deals. Don't forget as well that all the best Apple Watch bands will work with this one - so you can customize your watch a little more.

Tammy Rogers
Buying Guides and Deals Writer

As the Buying Guides and Deals writer for iMore, Tammy puts over a decade of experience in finding the best prices of Apple products to work, helping you save money on the equipment that you want. An audiophile at heart, she loves all things audio and visual, but you’ll also find her drooling over the latest Macs and MacBooks. With a Masters in screenwriting, Tammy likes to spend her free time writing feature-length and TV screenplays or driving digital cars around virtual circuits, to varying degrees of success. Just don't ask her about AirPods Max - you probably won't like her answer.