How Jimmy Iovine and Dr. Dre hope to shape the future of the music industry

In a new interview, Jimmy Iovine and Dr. Dre, who co-founded Beats and have been driving forces behind Apple Music, talked about their efforts to train a new generation of executives tuned to both technology and music. The duo's Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation was built to produce creative executives, equally at home in the realms of both technology and music, who understand both culture and how to get it into the hands of the masses.

The program, developed for the University of Southern California, draws from several different schools, including art, business, and engineering. From Wired:

The school aims to create a new generation of creative executives by assembling a faculty drawn from the schools of art, business, and engineering in an ambitious new curriculum. This, Iovine says, will be his true legacy, a pipeline of professionals, equally at home in the worlds of tech and culture, who can steer the music industry through whatever displacements lie ahead.

You can check out the whole interview at the link below.

Source: Wired

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.