On Apple's other app platforms you redeem promo codes right in the respective App Stores. On the Apple TV, perhaps out of respect for how difficult entering alphanumeric sequences would be with the Siri Remote, you redeem your promo codes on iOS or iTunes.
How to redeem a promo code for an Apple TV app using iOS
If you have an iOS device handy, it's easiest to redeem right there.
- Launch the App Store app on your iPhone or iPad
- Tap on the Featured tab.
- Tap on Redeem at the very bottom.
- Sign in with your iTunes password, if requested.
- Enter your promo code.
When you go back to your Apple TV, the newly redeemed app should now show up under Purchased.
How to redeem a promo code for an Apple TV app using iTunes
If you're already on your Mac or Windows PC, you can redeem right in iTunes as well.
- Launch iTunes on your Mac or Windows PC.
- Click on the App Store tab.
- Click on Redeem under Quick Links.
- Sign in with your iTunes password, if requested.
- Enter the promo code.
When you go back to your Apple TV, the newly redeemed app should now show up under Purchased.
