Apple's getting more creative, more diverse, and frankly more interesting with how it handles the lead up to new product launches, and iPhone XR is proving to be no exception. While it looks like we'll still have to wait on reviews, Apple did have some folks up to its New York City showroom for second round of hands-ons and to show off the new colors and features of iPhone XR.

Including my fellow Canadian, Tyler Stalman:

America's Sara Dietschy:

And a bevy of others, a couple traditional, and several international:

Pre-orders start Tomorrow.

VECTOR | Rene Ritchie