The Apple Watch Series 9 is here

Apple Watch Series 9 in four colors
(Image credit: Apple)
iPHONE 15: What you need to know

Apple has just announced its Apple Watch Series 9 at its iPhone 15 event on Tuesday, the next iteration of its flagship wearable.

The new Apple Watch Series 9 brings with it new features thanks to an updated Apple silicon chip — the S9. This is the most powerful chip ever put into an Apple Watch thanks to 60% more transistors and a four-core Neural Engine.

Apple promises that the new Apple Watch is capable of running for up to 18 hours on a single charge, while that new chip also allows secure on-device processing of information including via Siri for the first time. The Apple Watch no longer needs to reach out to the cloud to get more information, speeding up Siri's response times.

This new model also features an upgraded Find My capability, allowing for haptic and audio feedback when locating your iPhone for the first time. There's more, too. The new Apple Watch has a fancy display that goes all the way to 2,000 nits for easier reading in the sunlight while a 1-nit low means it's better for use in bed at night, too. 

The new Apple Watch Series 9 will of course be powered by watchOS 10, software that will come to other devices later this month.

Perhaps the biggest new feature is a special gesture feature that is designed to help people do things when they don't have a spare hand. Dubbed Double Tap, the feature lets you move your index finger and thumb to answer calls and more. It can also be used to scroll through widgets, interact with apps, and more. Apple says that Double Tap essentially interacts with the primary button in an app, so it can be used in almost any app you download from the App Store.

Apple Watch Series 9

(Image credit: Apple)

In terms of colors and materials, Apple Watch Series 9 will ship in Midnight, Silver, Starlight, Pink, and Red in aluminum. The stainless steel will come in Gold, Silver, and  Gold.

Apple also confirmed that it is launching new accessories with the Apple Watch Series 9, all aimed at helping the environment. The new Sport Loop is made with 82% recycled yarn, for example. Apple is also making other changes to help — the new Apple Watch Series 9 comes in a smaller box that's fiber-based with Apple Watch Series 9 boasting a carbon-neutral product for the first time. In fact, it's a first for Apple across all of its products.

Apple also says that it's no longer using leather in any new Apple products, including watch bands. Instead, there's a new textile called FineWoven that will take leather's place in the lineup. It's said to have a suede-like feel and will come in new colors. New Hermes Apple Watch bands are also on the way. New Nike bands are also on the way including one with flecks of recycled material that are unique to each band.

Apple Watch Series 9 goes on sale on September 22, with preorders going live today. Prices start from $399 for the 41mm model.

This is a developing story, refresh to see more.

We're covering all the Apple iPhone 15 event announcements live as they happen. Don't miss all our iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, iOS 17and watchOS 10 coverage so far.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.