The iPhone 15 Pro Max could cost this much after a massive price hike

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A $200 price hike is in the cards.

Render showing iPhone 15 Ultra in four colors
(Image credit: @Shaileshhari03)

Thinking of picking up a new iPhone 15 Pro Max when it makes its expected debut this September? You might have to save an extra $200 compared to the current best iPhone according to a new analyst report.

We'd already heard reports that the iPhone 15 Pro models could be in for a price increase, with Apple said to be considering charging more than it does for the iPhone 14 Pro models.

Previous reports had suggested that a price increase of around $100 was likely, but a new note by Barclays analyst Tim Long suggests that the actual hike will likely be double that. If correct, the iPhone 15 Pro Max will retail for a whopping $1,299 in the base storage configuration and increase from there.

Big iPhone, bigger price

Long reportedly outed the prices in a research note seen by MacRumors, and it makes for grim reading. Alongside the iPhone 15 Pro Max increase of $200, Long suggests that the iPhone 15 Pro will have a price hike of its very own — it'll cost $100 more than the iPhone 14 Pro.

As for the iPhone 15 and iPhone 15 Plus, they're expected to stick to existing pricing and remain unscathed by Apple's price bumps.

At this point, it is of course important to remember that analysts are often better at predicting features and release timescales than they are prices so it's perhaps a little early to sound the alarm. But a price increase of some sort does seem likely at this point.

These prices are all for those in the United States of course. International currency volatility could see prices increase even more in some countries depending on their local economic situations. The iPhone 14 lineup saw a price bump in the U.K. last year, for example.

Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

7 Comments Comment from the forums
  • Wotchered
    That’s ok, l wasn’t getting one anyway.
    Reply
  • Just_Me_D
    Wotchered said:
    That’s ok, l wasn’t getting one anyway.

    Buying an iPhone is not on my list of purchases this year.
    Reply
  • FFR
    3nm soc is well worth it.
    Reply
  • Wotchered
    FFR said:
    3nm soc is well worth it.

    From what I read, I do not think that the small increases in performance will warrant much of a price increase, certainly not a “massive price hike”. There have been some heavy media claims. But the articles I have read all mention “small” or “marginal” gains.
    Reply
  • FFR
    Wotchered said:
    From what I read, I do not think that the small increases in performance will warrant much of a price increase, certainly not a “massive price hike”. There have been some heavy media claims. But the articles I have read all mention “small” or “marginal” gains.

    We shall see come September. But I wouldn’t call 20-30% increase in sustained performance and efficiency “small” or “marginal”.

    Since apple will be the only one offering 3nm in 2023 and potentially in 2024, I expect a lot of coverage and articles to minimize it, until the rest of the industry catches up.
    Reply
  • Wotchered
    20-30% is precisely the media hype area l was talking about. If these figures are even approached no one, particularly Apple, will be anything but completely astonished !
    Reply
  • FFR
    Don’t think it would surprise Apple if they actually achieved a 20%-30% increase, since they designed the soc.

    There are other upgrades other than the soc.
    Reply