Apple Maps in iOS 8: Explained

There were a lot of hopes and rumors leading up to WWDC 2014 about improvements and enhancements to Apple's Maps in iOS 8. So now that the keynote has come and gone and the dust has settled, how are Maps doing and, more importantly, where are they taking us?

Previously on Maps...

The original iOS maps app was powered by Google's data. A couple of years ago that relationship became untenable and so Apple began sourcing alternative data and rebuilt a new Maps app for iOS 6. It lost features like public transit directions and Street View but gained features like turn-by-turn navigation and Flyover. There were also problems with the initial data cleansing and aggregation. In short, there were both changing pains and growing pains. That's because Maps are hard. Really, really hard. Few companies do their own maps, those that do have been at it for over a decade, and each and every one still falls on its face far too often.

Last year Maps were redesigned for iOS 7 and, along with the developer-side Map Kit, were brought to OS X as well. Other improvements, like Popular Apps Nearby were also added.

Earlier this year, with iOS 7.1, Apple enhanced Maps to work with CarPlay. That included projecting both the maps themselves and turn-by-turn navigation directions from the iPhone to the in-car display. It also included harnessing Apple's traffic system and data-detector driven predictive location system — the same one found in Notification Center's Today screen — to make it even easier and safer to get where you needed to go.

A lot of improvements have also made on the back end. Since Maps is a service, it's easy to forget that Apple, like any provider, can continuously improve things like satellite imagery, landmark quantity and quality, and listings for businesses, restaurants, movie theaters, and more. It's sort of like a child you see every day as opposed to only once a year — you only realize how much they've grown when you haven't looked for a while.

Transit directions haven't (yet) been added back, but Apple has acquired companies proficient in those areas. That should help Apple source data fragmented by geography and format, and all too often governed by petty local fiefdoms adverse to sharing with outside services.

Grumbling aside, it seems almost certain we'll get it eventually. In the meantime, iOS 8 has added several new features to Maps, but also pushed Maps out to several new features.

Spotlight on Maps

Spotlight can now return points of interest (POI), restaurants, movies, and other location information. right in the search results. Simply start typing the name of a landmark, local diner, or film you want to see and Spotlight will not only find them for you give you instant access to directions and turn-by-turn navigation.

Like Siri in the past, this essentially makes maps available everywhere but through typing rather than voice.

Maps in Messages

Messages, the app that contains both iMessage and standard SMS/MMS, now also contains maps. The new Details view provides quick access to a wealth of additional, contextual information including the locations of people you're messaging with, if they choose to share it and only for so long as they choose to share it. (Options include one hour, until end of day, and indefinitely.)

Locations are presented with avatars on the map, making it easy to find multiple participants. If you're trying to meet friends, family, or colleagues you've been messaging with at a bar, you no longer have to switch to Find my Friends or pass around location information manually. It's all right there, right where you are.

Flyover city tours

At first glance Flyover might seem like street view for Superman, yet it remains a great way for everyone to get a better sense of cities near and far, and a fantastic way to virtually tour places you can't see in person. Apple has improved Flyover support substantially over the last couple of years, bringing it to over 80 cities world wide now and counting (opens in new tab).

With iOS 8, they adding Flyover city tours. The feature only got one string of text on one slide during the jam-packed keynote, but the ability to soar through major attractions should be compelling to anyone planning a vacation or simply wanting a few minutes of virtual escape.

Smarter place cards

Place cards in Maps already provide a wealth of information, including street address, telephone number, and website, directions, hours of operation, and the aforementioned popular apps nearby. iOS 8 enhances that with additional data like category and price as well as inline photos and reviews from Yelp, and a link to take you to the Yelp apps check in feature.

Apple's famous "slide of other stuff we don't have time to talk about" also featured a line saying "Place cards in other apps", so rich location information could soon be available everywhere it's needed.

Maps in China

Vector-based map tiles, which a provide better quality, better zooming experience are coming to China with iOS 8, as is turn-by-turn navigation. China remains a significant growth market for Apple, so paying attention to those features is not only good business but smart business.

Bottom line

Maps in iOS 8 didn't get the stage time it got in iOS 6 when the all-new app was unveiled for the first time, nor even the stage time it got in iOS 7 when its new, updated look and feel was shown off. Instead it got a few quick lines on a few quick slides in a WWDC so stacked even marquee features like Siri and Camera barely got more than a mention. Yes, we all want transit back, and we all want better data faster. We'll get the former eventually, and the latter will be an ongoing mission. (Google Maps recently became absolutely useless to me when it removed exit numbers and decided to get street names wrong — mapping is hard!)

Right now Maps is doing what the rest of iOS 8 is doing — improving steadily but more importantly extending beyond the constraints of its own app. And that makes for a huge leap forward in convenience and usability.

More of iOS 8: Explained

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • The new lane based directions and general improvements are so good in Google maps that using the iOS native navigation app is the only thing I'm wary of when I jump to iOS this fall. Maybe I'll have to try using my girlfriend's ipad to navigate so I can test it out.
  • Or you can just use the Google Maps app for iOS.
  • Google maps on IOS..... Sent from the iMore App
  • In the UK Apple maps are still hopelessly inadequate. The flyover stuff is only in a handful of cities, and not in any towns or villages at all, - compared to Google Streetview, which covers the vast majority of the entire country. Local business search is also miserable, in my experience returning at best, 25% of the results Google does, and often much lower. Navigation is poor too, with unreliable and outdated traffic data, and a total inability to route around traffic jams. (in my experience) In short, Apple maps are still awful, and I'm very pleased Google Maps is also on my iPhone.
  • I've come to feel that one of the biggest shortcomings of Apple Maps is the use of Yelp. Yelp reviews are a fine thing, but their mapping data is unverified and uncurated. Users often submit wildly inaccurate addresses for things that aren't restaurants or businesses so there's no proprietor to monitor the listing and make sure the data is correct. In my city, train stations and local parks have been added to Yelp with the wrong location data by several blocks or even miles. Apple Maps lists the same erroneous data. When I've managed to persuade Yelp to correct the wrong listings, the changes aren't passed along to Maps so they still have the old, bad data. I suspect a lot of complaints about Maps stem from info outsourced from Yelp. There's a place for Yelp, but Apple would be better off purging it from Maps. It's simply not reliable enough for the purpose.
  • Well, I've posted this several times before, but in my city, Maps is just a huge collection of data errors. It's virtually useless. More than that, not a single error that I or any of my friends has reported over the entire time it's been in existence has ever been fixed or changed. The walking directions are all completely wrong in that they are actually just car directions, but with the time changed to reflect the slower speed of walking. The transit stations aren't marked correctly, the one way streets aren't indicated, the boundaries of the parks are all laughably off by blocks, and it only has one or two businesses marked in a given block, even downtown where there should be dozens and dozens. What I find most annoying of all however, is the tiny tiny impossible to read labels. You can't even zoom in to see what they say, as they get smaller as you zoom, and there isn't an option to change the size or change the fact that they are light grey text on a slightly less light grey background. I wasn't impressed from the beginning, but I figured to give it time. All this time however, and nothing. Not one single thing has been fixed. It needs transit directions and it needs street view back, but most of all it needs accurate data that is regularly and quickly updated. The only company that can help them with that is Google and I hope they realise this soon.
  • To be honest, its still almost unusable outside the major Metros. Where I live, Google maps has detailed maps of the 3 college campuses, Apple maps can't even find the hospitals two years after I submitted a bug report. Its doing alright on features, but Apple is far behind on data its not funny.
  • I've used Apple Maps in rural Iowa without issues....
  • The app maps it's not being "directly" updated, but changes are being made. I live in a small city in Argentina, and I've reported several errors that were fixed recently. I've to admit it take almost a year or more to them. But they fixed it, so if fixes come to my town it's clear that Apple it's working hard improving maps.
  • Apple's maps are pretty, but that's it. In my city, POIs are in the wrong places. According to Maps, I have a Chili's and Walgreens in the middle of my subdivision. I don't and reported it, but two years later nothing is fixed. Why have a report button and not fix it? So Waze is my go to navigation app. The Waze community takes pride it making it the best maps available.
  • Yep. All too often, it either has POIs in the wrong locations, or it doesn't even have them at all. In my daily use I find myself using Google Maps far more often.
  • I'd be curious to know if those errors correspond to listings on Yelp, as I described above. If you click on the location in Apple Maps and there's a link to a Yelp review, see if their entry also lists a user-submitted bad address. Not that this necessarily helps -- I got Yelp to change an entry, but Maps still shows the old data anyway.
  • They do. I have also done this and like you, the information in Maps does not change even after it's updated in Yelp.
  • Curious that Apple opted for Yelp instead of what is surely the standard for reviews - TripAdvisor.
  • I find Apple Maps no better or worse than Google. Indeed, recently Google maps has twice taken me to the wrong place. I agree that maps are certainly "hard" to get right and perhaps should always come with some kind of disclaimer as it is potentially dangerous to become so frustrated when driving your family around in the wrong direction. Sent from the iMore App