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March 23 can't come soon enough! I'll take AirTags and an Apple TV, please

Airtags Colors Concept
Airtags Colors Concept (Image credit: Concept Creator)

If you believe the latest round of rumors Apple will hold a virtual media event on March 23. According to leaker Jon Prosser there are multiple devices and accessories that could be announced. And I'm here for every single one of them.

The story goes that AirTags are ready for the big unveiling. The same goes for refreshed iPad Pro, AirPods, and Apple TV hardware, too. And sure, AirTags are the big news here because they've been rumored for longer than I can remember. But don't discount the other potential announcements here. I'm looking forward to AirTags if only to make the rumors stop, but there's more going on here.

I do have to start with AirTags, though. As great as Tile trackers are I'm convinced that Apple will add that secret sauce to make AirTags a cut above. That special magic that few companies can compete with. If you listen to Tile, the magic that nobody can compete with. I just want to be able to put one in my kid's bags so I know exactly where they are until they're old enough to walk around with iPhones and Apple Watches!

Apple TV

Apple TV (Image credit: iMore)

Apple TV is very much due a refresh and that's where else I hope to be spending some money. My family currently has an Apple TV 4K and it's great. It does what I need and I don't want to replace it. What I do want is something smaller and cheaper that I can attach to every other TV in the house. I want to be able to watch Apple TV+ everywhere. And I want to be able to watch YouTube and other streaming services without having to resort to using other boxes and whatnot.

Beyond that, I'm a bit 'meh.' A new iPad Pro could be cool, but my 11-inch 2018 iPad Pro is more than good enough. AirPods will be a huge deal if they get the refresh we expect, but they aren't for me. I'm all about those AirPods Pro and AirPods Max and standard AirPods are too costly to pick up for my young kids.

Then, there's the stuff we don't know about. Could Apple drop something completely unexpected? It's definitely possible and that could be where the real excitement comes from.

And that's all assuming there is a March 23 event. If there isn't, let's just pretend this never happened!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

  • I’m pretty much in agreement. Airbags is a big thing for me because I have not been impressed with Tile for some time. All flash and no sizzle. They seem to think their appearance is more important than how they work. Their feature that is supposed to notice if you leave an item behind has been in beta forever, and has never worked right. Ever. Apple TV I’m hoping will go with a more powerful processor. I like the idea of a cheaper add on for multiple TVs. I hope it also supports WIFI 6. My new router would make it lightning fast anywhere I might have one.
  • Apple Airbags? Is this some new leak about the Apple Car? :)
  • It has become glaringly evident by now that Apple's product cycles are about 4 years for any one product between major refreshes, or any refreshes at all with some of their products, like the AppleTV. While Roku's and FireTV devices get refreshed with all new hardware and features every year, the AppleTV has sat there unchanged until now I would not recommend that anyone buy it. Apple is slow to release new hardware until they can do something "better" with it, but at times this cause them to be WAY out of date with functionality, and that is a bad thing.
  • Curious what is way out of date on the AppleTV compared to its competitors? Genuine question not trolling.
  • "I just want to be able to put one in my kid's bags so I know exactly where they are until they're old enough to walk around with iPhones and Apple Watches!"
    Don't set your sights that high. These are still BT trackers (we think), unless Apple has squeezed GPS and LTE into them. When your kid gets out of BT range, the tag won't know where it is, and will have no way to tell you if it did. Leaving something behind hopefully will initially alert you that you did so, or are about to do so. Being able to better pinpoint the location once you get close, really close, is what I'd hope for. Nice big AR arrow on the screen pointing to the specific crack in the couch cushions, rather than 'over there somewhere' would be great.