While Apple gave a thorough introduction to the iPhone SE, one of the questions still on everybody's surrounded the device's name, and what exactly 'SE' stands for. And now, thanks to Apple's marketing chief Phil Schiller, we know. The 'SE' stands for "Special Edition".
Apple typically adds an 's' to their phones in years following major redesigns of the iPhone lineup. For instance, 2012's iPhone 5 brought us the first screen size change since the reduction of the iPhone, the iPhone 5s refined that look, focusing mostly on internal improvements. Apple has often said that the 's' in these iPhones stands for something like "speed" or "Siri".
It's also interesting to note that the iPhone SE is the first new iPhone since the original in 2007 to lack a number in its name.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.