The new feature, confirmed by CEO Daniel Ek, is called "Your Offline Mix" and is designed to give people something to listen to even when they don't have an active internet connection over which to stream music.
Those situations could include when setting foot on an airplane or just when the local 5G connection isn't as fast as it could be. But while Ek didn't go into details about how the feature would work, it's the prospect of downloading a proactive playlist that makes this the most interesting. A screenshot shared by Ek suggests the playlist created will be a multi-hour one.
Already being tested
As TechCrunch reports, some users are already sharing details about the feature that has appeared on their devices as part of Spotify's testing. However, it isn't immediately obvious how Spotify is choosing which accounts to enable the new feature on, or whether they are all Spotify Premium subscribers.
"A mix of your recently played songs for when the vibe is high, but your connection is low," Ek's screenshot shows.
We’ve been testing out a new feature called "Your Offline Mix" - a playlist designed for those times when you might not be online ✈️ What do you think? pic.twitter.com/9so0FZMRPXJune 8, 2023
Whether or not Apple Music will also start to offer a similar feature to Your Offline Mix, we will have to wait and see. But as anyone who found themselves on an airplane and having forgotten to download their music will attest, it's sure to be one that would prove popular.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.