Apple looks to overhaul the Apple TV app to combine all entertainment services into one single app before the end of 2023, according to a top insider.
In his newsletter for Bloomberg, Mark Gurman discussed changes coming to the Apple TV app with information from “people with knowledge of the matter.” The new version of the app is rumored to be released in December as part of a tvOS software update and will also be available on iOS and iPadOS.
Changes are coming
Apple will “discontinue its dedicated apps on the Apple TV set-top box that let users rent and buy movies and shows. It will also remove the movie and TV show sections from the iTunes Store app on iPhones and iPads.” These changes are part of a move to make Apple “become a bigger player in the streaming world.”
The Apple TV app is also available on most Smart TVs, and Apple wants to get more people using the service to “subscribe to TV+ as well as third-party video services like Starz and Paramount+. The app already lets customers rent and buy programs, making a separate iTunes option unnecessary.”
Gurman says the app redesign is expected to include “a new side panel on the left-hand side for navigating between video categories, matching a design aesthetic used by Netflix Inc. and other streaming services.”
So much to look forward to – iMore’s take
These app changes come off a very positive year for Apple TV, including adding Major League Soccer with MLS Season Pass, which allows Apple TV to hold exclusive streaming rights for the MLS internationally. The Apple TV Plus streaming service just released one of the biggest films of the year, as Martin Scorsese’s Killers of the Flower Moon hit cinemas last week before coming to the streaming platform, and we’ve also got Ridley Scott’s Napoleon to look forward to.
There is so much to look forward to for Apple TV users and Apple TV Plus subscribers over the next few months, and we might even see a glimpse of these new changes coming to Apple TV and tvOS on November 30 when Apple hosts its Scary Fast event where the company is likely to reveal M3 Macs.
More from iMore
