Prime Day is over, but you can still save a bundle on this Apple TV alternative if you have a Prime account

Amazon Fire TV Cube
(Image credit: Future/ iMore)

This Fire TV deal halves the price of the little streaming cube, making it only a few dollars more than the Fire TV Stick 4K max. Is it worth the extra $4? We would go with a definitive 'yes', followed by a slightly sarcastic 'obviously'. See, full price is around $119 - so you're getting $60 more for only $4. Sounds like a pretty good deal to us! This new deal price brings the lowest price it's ever been - although there is a catch. You'll need a Prime Account to get the best price. 

The little cube that could for half price

Fire TV Cube |$120$60 at Amazon

Fire TV Cube | $120 $60 at Amazon

This little box is pretty impressive. It's more powerful than the Fire TV sticks, so it's capable not only of some very nice ultra high-definition streaming but also playing some fun little games on your TV too. There's support for HDR10+, as well as Dolby Vision. Those with a Home cinema are well served, too - there's Dolby Atmos built in too. Overall, it's a pretty solid alternative to the Apple TV, even though its remote isn't milled out of a single block of aluminum. It's plastic and takes a triple-A. At least it won't need charging.

Honestly, though, if you don't have an Amazon Prime Account, you probably shouldn't be buying anything with 'Fire TV' in the name. The cube is built around your Amazon account, with Alexa built-in and Prime Video on the homepage as soon as you boot it up. If you do have a Prime account, however, not only will you get the device for half price, but you'll also actually be able to enjoy some of the content on Prime Video, like Reacher. I liked Reacher. You can even install Apple TV+ on your Fire TV Cube so that you can watch Severance. I liked Severance, too.

If you really want an Apple TV, then make sure you have a gander at the best Apple TV deals and sales to get one for cheap. It comes with that aluminum remote if that interests you.

Tammy Rogers
Senior Staff Writer

As iMore's Senior Staff writer, Tammy uses her background in audio and Masters in screenwriting to pen engaging product reviews and informative buying guides. The resident audiophile (or audio weirdo), she's got an eye for detail and a love of top-quality sound. Apple is her bread and butter, with attention on HomeKit and Apple iPhone and Mac hardware. You won't find her far away from a keyboard even outside of working at iMore – in her spare time, she spends her free time writing feature-length and TV screenplays. Also known to enjoy driving digital cars around virtual circuits, to varying degrees of success. Just don't ask her about AirPods Max - you probably won't like her answer.