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Netflix adds a 'Two Thumbs Up' button for when you really love a movie or TV show

Netflix on iPhone X
Netflix on iPhone X (Image credit: iMore)

What you need to know

  • Netflix is adding a 'Two Thumbs Up' button to its apps.
  • Users will be asked to select the new button when they particularly enjoy a TV show or movie.
  • The new button will arrive on devices starting today.

Netflix has announced a change to the way we mark movies and TV shows as being particularly enjoyable. The new 'Two Thumbs Up' button will join the existing 'Thumbs Up' and 'Thumbs Down' buttons across all of the Netflix apps we use.

Netflix announced the change in a newsroom post (opens in new tab), saying that it the new button will be a way for people to show when they love something, rather than just like it.

Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that's better personalized to your taste. However, we've learned over time that these feelings can go beyond a simple like or dislike. Providing an additional way to tell us when you're really into something means a profile with recommendations that better reflect what you enjoy.

Netflix will presumably be using this additional datapoint when trying to decide not only which content it recommends to you via its algorithm, but also which types of content its buyers go out to pick up for the future. In a world where the likes of Disney+ and Apple TV+ are playing hardball with some of the best content around, Netflix could use every bit of data it can collect.

Those using Netflix on all manner of devices should start to see the new button arrive from today.

You don't need any 'Two Thumbs Up' buttons to know that you should check out our list of the best Apple TV deals, though. An Apple TV is one of the best ways to watch content from all of the biggest streamers, but nobody would argue that they're cheap. But don't worry, there are often deals to be had!

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.