New Apple ad shows Siri marching to the beat of Beats

The Beats Twitter account shared a link to a strange video that shows an anthropomorphized pair of pill speakers talking to an invisible incarnation of Siri's voice, celebrating Apple's acquisition of Beats.

The Beats Pills ask Siri for the direction to "Dre's party," to which Siri responds that the party is "by invitation only." When the Beats Pills ask for further instructions, Siri's closing line is, "Sorry, I didn't get that."

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It's a bizarre video and while it shows Apple's logo at the end, isn't something in style or tone that Apple would produce.

What do you think of it?

Update: The tweet has been deleted and the video removed. Speculate away as to why that might be...

Source: Beats