New iPhone App Store Ads... Will Change Everything

Already seen Dark Knight like 5 times and itching for some new content to fill your Saturday night? Well, if you're into short form, Apple has your fix of three all new, all App Store-focused new iPhone ads.

Featuring Lonely Planet phrases, the Cro-Mag rally game, and the location aware Vicinity app, the ads highlight how quickly and elegantly App Store downloads and installs work (insert your own crash joke here), and how the Phone App is still king -- interrupting your conversation, gaming, and sightseeing whenever a call comes in.

Continuing to showcase function -- almost the polar opposite of the Mac "Switcher" ads -- these make for a pretty smart next step in iPhone marketing, especially when it comes to the new tag line:

This changes everything.

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.