Residents of Richmond hail transformation thanks to 'Ted Lasso'

Ted Lasso Locker Room
Ted Lasso Locker Room (Image credit: Apple TV+)

What you need to know

  • Apple TV+ show Ted Lasso has become a global phenomenon since its release.
  • Residents and leaders of Richmond say the show has also impact on the southwest London borough.
  • Businesses like the local pub and a shop near Ted's house praised the benefits of the show.

The leader of Richmond Borough Council and local business owners have hailed the transformative impact Apple TV+ smash-hit Ted Lasso has had on their local area.

In a new report from TimeOut Richmond Borough Council leader Gareth Roberts said:

"The front door to Ted Lasso's flat [11A Paved Court] is starting to rival Bridget Jones' place in Notting Hill for selfies... I guess you could say the show has really put Richmond on the map.'

According to the report, the owner of Reale Camiceria, a family-owned Italian knitwear business close to Ted Lasso's front door, Cristina Lelli, told the outlet the Apple TV+ show has had "a transformative effect on the area."

The report says the local area is "starting to buzz with tour guides showing off filming locations to visiting 'Ted Lasso' fans" and Lelli said that many fans visit the shop because they recognize it from the show.

'A lot of people visit the shop because they recognise us from an episode,' she says. 'They always ask us if Rebecca is as beautiful in real life.'

As you might accept, the local pub has also seen a big up in custom and sales. The site of many legendary Ted Lasso scenes, the set for The Crown & Anchor, known in real life as the Prince's Head, has seen a lift in sales and a big increase in American tourists. Owner Dan Creek also said the pub would be back for season three and that filming was "already well underway."

Lelli told the outlet that Lasso's charm was the reason so many people had connected with the show, telling TimeOut "He's a common person with weaknesses, but also all these little obsessions to try to become better. Even though he's a fish out of water, we consider him one of us."

Ted Lasso will return for season three on Apple TV+ on all of Apple's streaming devices and the Best TVs for Apple TV 2022.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9