SONOS working to add Apple Music support by end of year

Fiede Schillmoeller, global communications at SONOS, has added to the weekend Apple Music tweet storm with an affirmation that SONOS is indeed working to bring Apple's new service to his company's speakers, hopefully by the end of the year.
In case you wondered - yes, we are working with Apple to bring @AppleMusic to Sonos before the end of the year.In case you wondered - yes, we are working with Apple to bring @AppleMusic to Sonos before the end of the year.— Fiede Schillmoeller (@fiede) June 28, 2015June 28, 2015
This follows a tweet reply earlier in the week from Ian Rogers, former CEO of Beats and now senior director of Apple Music, that said SONOS support wouldn't be available at launch, but would be coming ASAP.
@jeffmc it will be ASAP, but not at launch@jeffmc it will be ASAP, but not at launch— ian c rogers (@iancr) June 25, 2015June 25, 2015
Neither provides any specific information about why support wouldn't be available at launch, or any timeline beyond "end of the year" and "ASAP". That leaves up to five months for it to happen.
Hopefully SONOS is using all that extra time to figure out AirPlay support as well?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.