What you need to know
- Spotify has launched a new collection of audiobooks.
- The company is testing to see if it is a market it wants to potentially invest more in.
As reported by The Hollywood Reporter, Spotify has launched a new collection of audiobooks on its streaming service, setting the company up for a battle against other audiobook providers like Apple Books and Amazon's Audible.
The company says that the collection is a test to see how audiobooks perform on its platform, but if it proves to be successful, Spotify could see Audiobooks as its next front now that it is deep in the podcast wars.
Each audiobook ends with an episode of "Sitting with the Classics," where Harvard professor Glenda Carpio offers a deep analysis of each title.
The report points out that Spotify has a huge opportunity to get into audiobooks, a market that was valued at $2.7 billion in 2019 with little competition for giants like Audible.
Spotify's potential foray into audiobooks, especially if included in its subscription price, could be a big problem for Apple, which currently sells audiobooks through its Apple Books store. While the company does offer some titles for free, there is no subscription service for Apple Books and all titles must be purchased separately.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.