Steve Jobs announced iPad 10 years ago today

Original iPad
Original iPad (Image credit: iMore)

What you need to know

  • iPad was announced on January 27, 2010.
  • It's gone through many iterations in ten years.
  • It hasn't replaced notebooks. Not for everyone.

Today is the tenth anniversary of Apple's iPad announcement on January 27, 2010. That announcement came after months of rumors and it largely lived up to expectations. Although some people would still like to have seen Mac OS X on there instead of a blown-up version of iPhoneOS 3.2.

At the time Steve Jobs called iPad "a magical and revolutionary device at an unbelievable price" and he had a point. Although way more costly than the netbooks Jobs railed against, it was a nicer machine to use. Its screen was better. It was sturdier. And it already ran "almost all of the over 140,000 apps on the App Store."

Apple went on to sell around 300,000 iPads in its opening weekend.

It feels great to have the iPad launched into the world—it's going to be a game changer. iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.

Enjoy that 10-year-old video, won't you? Bonus points if you remember the TiPB days!

I had the 2010 iPad and even had one imported from the United States because I couldn't wait for the UK launch date. And I've used iPads ever since. Ten years on it's difficult to imagine a world without iPad, and while it still has its detractors – for good and bad reasons – I couldn't live without my iPad Pro.

Be sure to read our iPad review from 2010 for all of the nostalgia and feels! Lory also recently explained why iPad was the most significant Apple product of the last decade, too.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.