What you need to know
- Netflix had nine of the top 10 most-streamed shows recently.
- Better Call Saul was head and shoulders above the rest.
- Disney+ show Moon Knight was the only non-Netflix entry in the top-10.
Netflix might be losing subscribers but those who are hanging around are watching some of the best content available via streaming, as new numbers shared by Nielson would appear to suggest.
Despite the news that Netflix lost 200,000 subscribers last quarter, those still paying — or sharing their passwords — watched nine of the top 10 shows available from streaming companies towards the end of April, according to Nielson.
Numbers shared by Nielson show that Netflix show Better Call Saul was the number one most-streamed show with 821 million minutes watched for the week of April 18 through April 25. In fact, the only non-Netflix show to feature in the top 10 was Moon Knight from Disney+. No other streamer was present.
This is welcome news for the beleaguered Netflix and joins another Nielson report that says it currently has 6.6% of the streaming market. Streaming as a whole is in the middle of a purple patch — Nielson notes that the share of television viewing afforded to streaming services is now higher than ever.
Netflix isn't short of big shows right now and that could be crucial in not only attracting but retaining customers. An upcoming ad-based tier will also help, although pricing has yet to be confirmed.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.