This iDevices Switch Smart plug works with Apple HomeKit and just beat its lowest price

Update: This deal is down to $23, a couple bucks better than we've ever seen before.
The iDevices Switch Wi-Fi Smart plug is down to $23 on Amazon right now. It normally hovers around $37. It has only been in the last couple of months that this plug has started to drop in price at all, and the deals have been very few and far between.
This Smart plug works with Amazon Alexa, Google Assistant, Apple's Siri, and Apple HomeKit. You can use the included app to control and monitor any electronics plugged into it, and you can even monitor their energy usage. Use the scheduling features to turn things on and off when you want them and even create the ability to turn on multiple devices with one command.
The Switch is designed to make setting it up as easy as possible and does not require a hub.
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J.D. Levite has been in the deals game since 2012. He has posted daily deals at Gizmodo, The Wirecutter, The Sweethome, and now for Thrifter. He was there for the first Prime Day and has braved the full force of Black Friday. If you cut him, he bleeds savings. But don't try it for real. That's a metaphor.