Tim Cook tells Apple employees Beats got subscription music right

Jimmy Iovine, Dr. Dre, Tim Cook, and Eddy Cue
Jimmy Iovine, Dr. Dre, Tim Cook, and Eddy Cue (Image credit: Apple)

Apple's CEO, Tim Cook has reportedly followed up on the announcement of the Apple/Beats deal with a memo to employees that discusses Apple's deep history in music, Iovine's role in the early days of iTunes, and how Beats got subscription music right. Mark Gurman, reporting for 9to5Mac:

Beats Music was built with deep respect for both artists and fans. We think it's the first subscription service to really get it right. Both Apple and Beats believe that a great music service requires a strong editorial and curation team, and we will continue to expand what we do in those areas. The addition of Beats will make our incredible iTunes lineup even better, extending the emotional connection our customers have with music.

The memo apparently affirms that Iovine, Dre, and the Beats Music team will report to SVP of services, Eddy Cue, while the Beats speaker and headphone division with fall under SVP of worldwide marketing, Phil Schiller.

If you're using Beats Music now, does the acquisition change anything for you? If not, will it get you to reconsider giving it a try?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.