Tim Cook's Apple is bigger, more cooperative, and more humble
It's been a big few days for Apple, and with the recent unveiling of the iPhone 6, iPhone 6 Plus, and Apple Watch, today's release of a substantial iOS 8 update, and Friday's launch of the aforementioned iPhones 6, Apple's pulled back the curtain a bit on how things have changed in the company under the leadership of CEO Tim Cook. And you could very easily point out that pulling back the curtain a bit at all is a marked change in and of itself.
In the feature piece from Bloomberg, Cook touched on how the organization of Apple has changed:
In addition to Cook, Bloomberg also spoke to several other Apple executives, including chief designer Jony Ive, Senior VP of Internet Software and Services Eddy Cue, and even the newest member of the senior Apple leadership team: Jimmy Iovine of Beats, who touched on Cook's willingness to seek partnerships outside of Apple's strengths.
There's no doubt that Apple has changed under Cook's leadership — that much was obvious last week when the new hardware and software was unveiled. Apple is a different company today than it was under Steve Jobs, and it's doing things that it simply couldn't have done under Jobs. Is that for better or worse? Well, that's up to you.
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Derek Kessler is Special Projects Manager for Mobile Nations. He's been writing about tech since 2009, has far more phones than is considered humane, still carries a torch for Palm, and got a Tesla because it was the biggest gadget he could find. You can follow him on Twitter at @derekakessler.