Upcoming ad-supported Disney+ tier will be picky about the kind of ads it shows and kids won't see any at all

The Simpsons on Disney+
The Simpsons on Disney+ (Image credit: Nick Sutrich / iMore)

What you need to know

  • Disney+ is reportedly set to be very picky about what kinds of ads are shown on its service.
  • A new ad-supported tier is set to give Disney+ subscribers a cheaper option than the ad-free version.
  • No price or release window for the new tier have been shared.

Disney+ is hard at work getting its new ad-supported tier ready for primetime, but the outfit is said to be erring on the side of caution in terms of the ads it will display alongside its content. No ads for alcohol will be shown while kids won't see any ads at all.

Citing people involved in the sale of Disney+ ad space, Variety says that the streamer wants to be careful about what it shows. Alongside the ban on alcohol advertising, political ads will also be one category that you won't see on Disney+ — at least initially.

Disney is being careful, according to two media buyers with knowledge of recent discussions between the company and advertising agencies, wary of overwhelming the streaming outlet with a glut of ads that might obscure the service's family-friendly environment.

Disney+ on iPhone 11 Pro

Disney+ on iPhone 11 Pro (Image credit: Christine Romero-Chan / iMore)

Disney+ is also set to ensure that the likes of Netflix and Apple TV+ can't run ads on its service, essentially having them steal subscribers in the process. Perhaps more notable is the news that Disney+ won't show any sort of ads to young kids, no matter what tier they're watching on.

... the Disney service will also not take ads from rival outlets or entertainment studios, in a bid to prevent rivals from luring its subscribers amid a fierce round of Hollywood's streaming wars. According to the two media buyers, Disney will also be cautious about running commercials alongside shows aimed at pre-school audiences, and will no run ads at all when an individual user profile in control of the viewing experience indicates a young child is watching.

There is no hard release window for when we can expect Disney+ to have its ad-supported tier ready to go, but recent reports suggested that Netflix will have its own offering available by the end of this year. Apple TV+ doesn't seem to be considering a similar move, although its $4.99 asking price is already cheaper than the majority of the competition.

If you want to enjoy Disney+ and other streamers in style, be sure to check out our list of the best Apple TV deals on the market today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.