Wolfram Alpha to iPhone Users: Get Off our Web, Buy Our $50 App!

If you go to wolframalpha.com on your iPhone (or iPod touch), instead of an optimized version of their website, you now presented with an intercept pop-up advising you that you can go to the App Store and get your $50 premium experience on.
Were too many people not buying the app when they could get the going to the web for free? And is this the best way for them to handle it? Let us know what you think, we already have an idea what they'll say...
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.