New iPhone Ad Focuses on Reading Apps
Classics (and all around awesome icon and UI) designer Sebastiaan de With posted on his Cocoia blog that his co-creation is currently being featured in a new ad for the iPhone:
How very awesome it is to see this on Apple’s website (and possibly on TV!). You can read about the design process of Classics here.
This latest ad continues Apple's current trend of focusing on apps as the killer iPhone feature, this time specifically on a variety of different apps that let you "read" in one way or another: Yelp for restaurant reviews, OsireX for MRI scans, and Classics for "regular old book".
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
| Tweet |
|
|
← Previously
Multi-Touch Patents, You Belong to Apple NowNext up →
Quick Review: SoundClipLeave a Reply
Note: Comments must be civil, respectful, and on-topic. If a comment does not add to the conversation, if it contains spam advertising, or inappropriate language or content, it will be removed. Insulting the topic, author, staff, site, network, or other commenters will result in the comment being marked as spam and potential prevent future comments from appearing on the site. Do not post as a business or your comment will likely be confused with spam. Comments containing links may be held for moderation. Relax, enjoy, and share in the discussion.
Smart idea to put the book apps front and center in an effort to out Kindle the Kindle.
Apple is just trying to convince people that don't have a iphone that there is a reason for them to have one. There is a app for everyone.
@Ryan: hehe not sure if thats a reason enough for someone who hasnt bought one yet, such apps ard available for most if not all other phones!
I think its time for aapl to do something new to keep up with competition (upcoming!) and attract new customers....