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Apple’s App Approval Process Getting Speedy

By , Tuesday, Jan 12, 2010
11

jobs_speaks_app_store

TUAW recently remarked that the App Store approval process seemed to be working much faster lately. TiPb has been in contact with numerous application developers and the general overall feel we are getting is the same — Apple is finally coming around when it comes to the app approval process. Much has been said about Apple and their App Store over the past few years but things have seemingly changed for the better.

TiPb sometimes gets access to beta applications for feedback or review anywhere from a month to a week in advance. Generally we’ve seen the same 2 week delay Apple advises before the apps show up in the App Store (though sometimes it’s been up to 4 weeks or more in the past). Lately we have received an app only to find it released only a day later, sometimes hours later depending on the app itself.

What has brought about this speed boost we have no idea but we welcome it regardless and hope it continues.

[Thanks to Chris for the link!]

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  1. frog says:

    Absolutely. Particularly updates, there getting through in days – not weeks!

  2. Derrick [Tramain] says:

    Yes, I’ve talked to a developer that has been getting his updates approved very fast.

  3. Megan Berry says:

    Yes, we’ve noticed the same. I suspect it has to do with increased competition from Android whose App Marketplace doesn’t require approval. Apple doesn’t want developers to switch.

    -Megan Mobclix Evangelist @Mobclix/ @MeganBerry

  4. Dev says:

    Google Voice is going on…what? 9 months?

  5. anon says:

    Yes, the app update process has gotten much faster. I can confirm an update took about 48 hours. It use to take about two weeks. Quite surprised.

  6. anon says:

    “Apple doesn’t want developers to switch.”

    Help us make more money! Bills must be paid.

  7. Competiton is good – hopefully it will help force apple to make some changes for the greater good.

  8. frog says:

    @Megan: Give me a few days delay, over instant bank phishing app access – like android – any day of the week!!!

  9. m65 says:

    good read thanks for the share. nice website

  10. Nathan says:

    I hope this generally true for all cases and not just for certain geographies. I submitted an app and it is still waiting for review in the last 4 days.

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