Apple to Hit 1 Billion Apps this Thursday?

Ars Technica's report on Mobile Squared's projection that -- at the current rate -- the App Store will hit its one BILLIONth download sometime this Thursday:

Apple is currently averaging 5.1 million downloads per day. This is quite an increase from the 2.98 million downloads per day for the first 500 million, showing that the App Store's offerings have indeed increased in popularity. Unsurprisingly, most apps were free downloads, though mobile squared's data says that the average cost of a paid download is $2.20.

Now, we have to ask: if observing an event changes an event, does blogging about a projected download date increase downloads, moving the date sooner? Probably, but not as much as Apple has by offering a $10,000 iTunes gift certificate and a ton of great Apple prizes...

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, ZEN and TECH, MacBreak Weekly. Cook, grappler, photon wrangler. Follow him on Twitter, App.net, Google+.

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There are 8 comments. Add yours.

iphonemilk says:

That prize will be mine!!!!!!!

Omari James says:

I already worked out a formula to win the prize. ;]

Chobbs says:

Oh yea! Thanks foe that formula btw.

Daje says:

More like it'll be over yommorow.

yahooman123 says:

I really doubt the prize is real.

sean says:

Does anyone know if there's a prize for whoever actually downloads the billionth one? (Or too hard to tell?) or is it just plain raffle for the big prizes? I'm fine with justthe raffle because even if you planned it it would be really hard to get that billionth download right..

GillouStyle says:

5.1 million downloads per day <=> 59 downloads/second !

sting7k says:

I think it will happen today. I was sitting playing Xbox last night and had the app store open on my laptop. I was refreshing it every so often and I swear it went up by nearly 1.5 million over just 1 hour. I don't know how much lag is in that counter but apps were flying off the internets last night; I thought it was gonna happen last night while I was asleep. Wouldn't be surprised if it happens today.
Get downloading people.