Apple began airing two new iPhone ads last night during the Olympics (what hockey game?), one going after boredom by showing what you can do with your iPhone while you wait, and the other going after the hearts of parents (and grandparents) everywhere. Interestingly, neither featured the "app for that" or "app for almost everything" tag lines Apple has been using since 2008.
Live from Macworld 2010, Rene and Leanna talk to David Halpin about QuickOffice [$9.99 on sale - iTunes link] for the iPhone... and iPad! We also chat about their latest update which lets users access documents stored on popular cloud-services like Box.net, DropBox, Google Docs, and MobileMe.
Watch along after the break and let us know what you think!
Chillifresh, who first sent TiPb word of their Wobble iBoobs app being removed from the App Store due to what Apple termed its "sexual content" has followed up with another blog post, now claiming 5000 apps have been removed and presenting what they say are the new App Store rules:
No images of women in bikinis (Ice skating tights are not OK either)
No images of men in bikinis! (I didn’t ask about Ice Skating tights for men)
No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry)
No silhouettes that indicate that Wobble can be used for wobbling boobs (yes – I am serious, we have to remove the silhouette in this pic)
No sexual connotations or innuendo: boobs, babes, booty, sex – all banned
Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble “overtly sexual!)
No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but …)
Apple has already commented to TiPb that they took action following customer complaints over objectionable contents, and our readers have been split between "good on Apple, we don't want to see that in the App Store" and "shame on Apple, we should be able to decide for ourselves" camp.
Apple has changed MobileMe's me.com site, previously inaccessible from iPhone or iPod touch Safari, to not only allow access to Find My iPhone, but to offer help in setting up accounts and getting additional apps. iTunes Preview, meanwhile, has duplicated even more of the media and app browsing experience on the web by adding support for categories.
"Whenever we receive customer complaints about objectionable content we review them. If we find these apps contain inappropriate material we remove them and request the developer make any necessary changes in order to be distributed by Apple."
The fine folks at HAVA have a top-of-the-line, factory sealed, $250 Hava Titanium HD WIFI box, along with a $15 iTunes gift card to purchase HAVA Player for iPhone/iPod touch from the App Store [iTunes link], and they want to give it to a lucky TiPb reader!