75000 apps for just about everything

Apple, evolving on the "App for That" theme that's been the centerpiece of their iPhone commercials for over a year, has released 3 new ads called Dine, Nature, and Pass with the tag line "75,000 apps for just about anything".

Phew! We get it, Apple is turning up the dial on the app platform promotion. And why not? It's their killer competitive advantage at this point.