Not content to simply produce great (and great looking) software, Craig Hockenberry continues to knock it out of the park on his furbo.org blog as well, this time with an open letter to Apple CEO Steve Jobs on App Store Pricing:

As an iPhone developer who’s been in the App Store since its launch, I’m starting to see a trend that concerns me: developers are lowering prices to the lowest possible level in order to get favorable placement in iTunes. This proliferation of 99¢ “ringtone apps” is affecting our product development.

This is something we've been following on TiPb, and something that both interests and concerns us greatly. The App Store is quite literally a killer app on the iPhone, but competition of revving up from all sides, including Android Market and the BlackBerry series of offerings.

Check out Hockenberry's complete article, and let us know what you think Apple could do to properly incentivize developers to make the next Excel, the next Quark, the next killer app?

Or should they? Do you prefer your $0.99 apps, and don't really care if we ever see anything more?