The new Netflix user profiles for shared accounts are set to be rolled out by the end of August, but according to reports the feature is already beginning to show up on the Apple TV for some. First noticed by MacRumors, those with certain shared accounts will start to see unique user profiles showing up when opening the app:

While the feature is not yet available to the general public, the infrastructure has been launched on the Apple TV. According to a Netflix customer service representative, Netflix users who previously set up profiles when using the DVD service will now see those profiles show up on the Apple TV.

The report goes on to say that profiles for the moment can't be altered, and new ones can't be created. When the feature is officially launched Netflix subscribers will all be able to create these profiles then access them on their Apple TV. Anyone seen this show up yet? How's it working for you?

Source: MacRumors