For the last week or so I've been beta testing a well known iPhone application. Beta testing involves using the 100 iPhone "Ad Hoc" distribution method first outlined at WWDC 2008. I was planning on writing up the process, and my experiences being involved in it (all straightforward, all great -- all definitely far more work for developers than testers) when, thankfully for all involved, one of the foremost iPhone devs, Craig Hockenberry of Twitteriffic fame, went and did it the way it should be done.

Interested in Ad Hoc distribution and how iPhone beta testing works? Get you to reading over at his site,

Meanwhile, Erica Sadun over at TUAW presents a very well though out essay on how Apple could (and should?) improve the App review process with more objectivity, consistency, and transparency.

In [redacted] NDA land, John Gruber over at Daring Fireball offers an interesting theory, via a reader: what if it's all about patent protection? Seems Apple might start the clock ticking when the NDA is lifted, and the technology gets published, and their lawyers may not have all the dots and crosses in place yet.

Finally, is it time to put BoxOffice on a milk carton yet?