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Teaching changes lives: A salute to Apple's One to One program

There's a sad rumor going around that Apple plans to discontinue its retail One to One service: a $99 add-on that gave them a year's worth of weekly 30-minute and hour-long tutoring sessions on anything Apple-related they wanted to know.

What makes it so sad? As a former One to One instructor, let me tell you how great the program was, and why I'll miss it.

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Apple reportedly planning to overhaul Genius Bar and Workshop store appointments

A new report claims that Apple will offer deeper integration of its online Genius Bar and Workshop store appointments into the company's main website on Tuesday, August 25. Currently, those appointments are made on Apple's "Concierge" site

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Comic: Scenes from an Apple Store

Happy Saturday, iMore! Because Rich is awesome, he's letting us run some of his Mac-themed comics from the Diesel Sweeties archive on weekends. Bonus comics, woo! We hope you enjoy.

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Apple merges online store with product pages in website redesign

Apple has debuted a redesign to its official website, merging its online store into its product pages for a more seamless buying experience.

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Apple pulls Nest products from online and retail stores

Apple has confirmed that it has removed Nest products from both its online store, as well as its retail locations, shortly after unveiling the first HomeKit-enabled products in June.

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Apple hit with class-action lawsuit over bag searches ordered on its store employees

A class-action lawsuit against Apple filed by two Apple Store employees has been approved by a judge. They claim that Apple's policy to search the bags of store workers when they leave the premises is demeaning and embarrassing, and are looking to be compensated for any time lost in such matters.

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Apple's newest New York City retail store opens June 13 on Madison Avenue

The latest Apple Store for the major New York City market is opening on June 13 at 940 Madison Avenue on the Upper East Side of Manhattan, despite concerns by local residents that it might disrupt the neighborhood.

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The largest Apple Store yet may open in Dubai in August 2015

A new report claims that the first Apple Store in the Middle East, at the Mall of the Emirates in Dubai, will open in August 2015 and will be the largest location yet at 50,000 square feet.

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Apple and the importance of customer service

When you buy a product you're also buying the company that makes it.

Sales, gimmicks, ads, all pale to insignificance compared to how they treat you, the customer, in the days, weeks, months, and years following your purchase. It's something that needs to be considered part of the overall value and as part of the overall decision.

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The Apple Store experience, good and bad

Some Apple customers' resistance to going to an actual Apple Store is a telling problem for the most profitable retailer in the United States.

My weekend job is working at a local independent Apple reseller. For the past week or two we've had a steady trickle of customers who have come in looking for the Apple Watch. We have to tell them we don't have it — the only places where you can find the watch right now are Apple retail stores and a few select high-end boutiques.

What's interesting to me is their reason for wanting to come to us: They don't want to go to an Apple Store. They've been there, either for a Genius Bar appointment or to buy something. And they're not anxious to go back.

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