Editors Desk | Page 2 | iMore

Beta time!

Apple releases fourth developer beta of iOS 10.3

What you need to know

Rumored 10.5-inch iPad Pro said to have screen resolution of 2224x1668

Carrier Spotlight

Mint SIM is the perfect way to get cheap data in the U.S.

Digital Offers

Monitor your home office in real time with this $39 Wi-Fi camera



Developers only!

Apple releases fourth beta of watchOS 3.2 to developers

macOS Sierra

macOS Sierra 10.12.4 beta 4 arrives for developers


CloudBleed: What you need to know

I ❀️ my iPhone SE

iPhone SE is better than iPhone 7 Plus for one-handed gaming

Give me some space!

Turn your Nintendo Switch into the ultimate console with a microSD card!

A closer look

Everything you need to know about the AT&T Unlimited plan

Users Guide

The third public beta for iOS 10.3 is here! This is how you get it

User Guide

Apple releases third public beta of macOS Sierra 10.12.4

iMore Offers

Get a lifetime of unlimited mobile backup from iDrive for $19.99

Everything you need to know!

iPhone 8 will reportedly feature 3D-sensing FaceTime camera

Developers only!

tvOS 10.2 beta 3 now ready for developers

Enter now!

We're giving away the new full-grain leather slim wallets from Pad & Quill

From 'OW' to 'WOW'

Hi, I'm an iPad Pro! β€” 'We hear you' brings classic feel to new ads

Touch ID for all!

Why Touch ID makes the MacBook Pro the best Mac ever

🐣 + 🍍 + πŸ’Ž = πŸ‰

PokΓ©mon Go Gen 2: The ultimate guide!

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Order: BeatsX | AirPods | MacBook Pro | Order iPhone 7: Apple | Verizon | T-Mobile

Editors Desk

What if Apple had a high-profile VP of App Store?

The successes of the App Store are well documented. There are millions of apps for iPhone and almost as many for iPad. Billions of dollars have been paid out to developers. Dozens of platform-defining apps have shipped. And the problems are just as well known. There's uncertainty about which apps will be or will stay approved. Premium apps continue to be devalued. Discovery and search are still a challenge.

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The big one

There was an energy preceding WWDC 2014. Anyone who knew anything had a look about them. Just wait until you see what we have planned for you!. And then we got iOS 8, OS X Yosemite, and the biggest functional increase and developer SDK since the addition of the App Store in 2008. That same type of energy is preceding the September 9 event. It's product guys instead of software engineers, but it's the same look. Just wait until you see what we have planned for you!. This, as they say, is the big one.

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Massive celebrity nude photo theft and how you can protect yourself

Last night a massive amount of nude celebrity photos were posted onto the internet. To be clear, these weren't "leaks". These were crimes. They were thefts and illegal distributions and worse β€” violations of privacy and dignity. Dispassionately, it should absolutely be treated like credit card or banking or any other information being stolen. Passionately, we only need to imagine they were photos of us or our loved ones to put it in the proper human context. So, what happened, who can we trust, and how can we protect ourselves?

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Rating, expectations, and experiments

Last night I watched Snowpiercer. I'd heard good things about it online, I like to support simultaneous releases on iTunes, and it had a whopping 95% rating on Rotten Tomatoes. I was hugely disappointed. It wasn't a terrible movie. It wasn't a great movie either. But that 95% had set such an expectation for me that when I watched it, the massive flaws made it so much worse, perceptively, that if I'd gone in thinking it was a 40% to 60% movie. I watch all sorts of silly sci-fi, and enjoy it. I just go into it expecting silly sci-fi. How the rating influenced by perception and enjoyment of the film got me thinking. How do we rate things on iMore, and how can we do it better?

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Inclusivity includes you

There's been a lot of attention paid to inclusivity lately, whether it's in the mobile community thanks to features like accessibility or in the media thanks to lead up to the San Diego Comic Convention. That's great, because while it can sometimes feel that time and effort spent on inclusivity goes to help others, it really goes to help us. There's always some element of life, there's always some occasion, where, be it based on gender, ethnicity, religion, age, education, income, athleticism, area of interest, abilities, talents, or tastes, where we feel like we're excluded, we don't fit in, we can't get in. Inclusivity, in all of that, includes all of us.

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The secret history of technology

Mysteries isn't the right word. There's nothing mysterious about how the technology that shapes our culture and changes our lives came into being. It's a combination of profound insight and arduous work by incredibly talented people. That's why those stories β€” their stories β€” are so very important to us. They, the engineers and designers, are the crossroads of science and art, technology and humanity. They are why we have things like the iPhone and iPad, like Safari and Siri. And while not mysteries, their stories have remained largely untold. They've remained secrets. So, why am I repeating this particular refrain?

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My community

I had an odd moment of lucidity a couple of hours ago while recording tomorrow's episode of The TV Show with my friend Dave Wiskus. We were talking about HBO's True Detective and I was recounting how I watched most of it on the plane ride to and from San Francisco for WWDC 2014, and how we had on-board Wi-Fi on the way out but not the return trip. I'd never had it on Air Canada before but after having had it I instantly felt cut-off and disconnecting when I no longer had it. Today it occurred to me that a large part of the reason for that feeling was community. My community exist online and becoming disconnected from it I can only equate to walking out of my hut and suddenly, terrifyingly finding my village empty, devoid of family, friends, and neighbors.

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iPads, Lambos, and speed limits

The big news this week was AAPL's earnings. The iPhone beat all expectations to once again thrill β€” and terrify β€” the world as an almost unmatched profit-making machine. The iPad, however, came up short. The iPad didn't sell as many as expected or as it had in the past. That's in the context of one quarter, however. What is it in the context of Apple's business?

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What do you want to see on the iMore show next?

In a few months our community podcast, the iMore show, will hit episode 400. Yeah, I can't believe it either. From a bi-weekly, audio only affair that focused just on the iPhone, to a twice-weekly split between iPhone and iPad, to a unified weekly audio and video show that embraces all of Apple, including the Mac, we've evolved considerably over the years. And thanks to you, we now routinely hit the charts on iTunes, and enjoy tens of thousands of listeners every week. Of course, we want to keep doing better and better, so...

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Editor's desk: Return of the daily app roundups!

On any given day hundreds of new and updated titles hit the iOS and Mac App Store. We all care very deeply about some, and not at all about others. And therein lies the challenge β€” how best to cover the ones that don't appeal to a large cross-section of our readership, the ones outside the overlap? Well, we think we have an idea. It's an old one, but we're going to do it with a new twist!

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