It looks like Apple's Product Red initiative turned out to be a major success. In total, the tech juggernaut reportedly raised more than $20 million for AIDS research through donations from portions of Black Friday and Cyber Monday proceeds, as well as partnerships with (RED)-branded apps.
In a continuation of its efforts to bring awareness to AIDS relief, Apple has announced tonight that it will be holding an event on Thursday at SoHo store. The RED branded event will feature Patrick Stump, a member of the band 'Fallout Boy,' performing and talking about GarageBand.
Tomorrow, December 1st, is officially World AIDS day, and just as it has done in recent years, Apple is raising awareness for AIDS relief by changing the color of its logo from white to red at its retail stores.
While other retailers are gearing up for Black Friday, Apple and its developers are going (RED) as part of a commitment to fight AIDS, and you can also help by downloading apps that come with special (RED) in-app purchases. Apple's GarageBand and a number of third-party apps are all part of the campaign where you can add special levels, expansion packs, or themes. The (RED) promotion runs through December 7th.
Following the product (RED) takeover of the App Store earlier today, Apple has announced a broader involvement in the campaign leading up to World AIDS Day. On Black Friday, November 28, Apple will be giving out special product (RED) gift certificates in the U.S., a percentage of which will be donated to AIDS research. On Cyber Monday, December 1, Apple will donate a portion of every retail and online sale. It's a genius idea for an amazing cause. Kudos to the teams at Apple for putting it together.
You can check out the details at apple.com/red or read the press release below.
A number of popular App Store apps are updating tonight with product (RED) branding, and adding in-app purchases (IAP) whose proceeds will go to help fund AIDS research. The promotion will last until December 7 and you can find details for each participating app's IAP in their App Store descriptions.
Apple has raised over $70 million this year for (RED), a project to help fight AIDS in Africa. A portion of select Apple products was donated to the fund, this year's total beating out the $65 million from 2013. Donations were made from (PRODUCT)RED merchandise including the iPod Shuffle, iPod Nano, iPhone 4s bumper and various iPad smart covers and cases (all in brilliant red of course).
Apple chose not to make a new Superbowl commercial this year, not to pay homage to the 30th anniversary of their iconic 1984 spot, but iTunes did team up with U2 and Bank of America to offer a $1 donation to the Product (RED) charity for every download today.
The #NewU2Song "Invisible" is here. For 24 hours, download "Invisible" free on iTunes to help (RED) in the fight against AIDS. (Expires 2/3 @ 11:59 ET).
Apple's design chief, Jony Ive, has been busy designing products such as gold Earpods for for Bono's upcoming (Product) RED auction in New York, and today we get a glimpse at another. Designed in conjunction with with Marc Newson, what we see here is the absolutely stunning Leica M for (RED).
Besides looking awesome, Apple's Product RED range of hardware and accessories serves to raise money for the charity's fight against AIDS. In a public address, Bono, a major figure behind the initiative, has told us all just how much Apple has raised: