product red

Apple's (Product) RED contributions for the AIDS fight top $70 million

Apple has raised over $70 million this year for (RED), a project to help fight AIDS in Africa. A portion of select Apple products was donated to the fund, this year's total beating out the $65 million from 2013. Donations were made from (PRODUCT)RED merchandise including the iPod Shuffle, iPod Nano, iPhone 4s bumper and various iPad smart covers and cases (all in brilliant red of course).

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No Superbowl ad from Apple, but if you download 'Invisible' by U2 from iTunes today, Bank of America will give $1 to (RED)

Apple chose not to make a new Superbowl commercial this year, not to pay homage to the 30th anniversary of their iconic 1984 spot, but iTunes did team up with U2 and Bank of America to offer a $1 donation to the Product (RED) charity for every download today.

The #NewU2Song "Invisible" is here. For 24 hours, download "Invisible" free on iTunes to help (RED) in the fight against AIDS. (Expires 2/3 @ 11:59 ET).

If you want the song, and want to help, act fast.

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Jony Ive has designed a Leica camera for (Product) RED, and here it is

Apple's design chief, Jony Ive, has been busy designing products such as gold Earpods for for Bono's upcoming (Product) RED auction in New York, and today we get a glimpse at another. Designed in conjunction with with Marc Newson, what we see here is the absolutely stunning Leica M for (RED).

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Apple's Product RED contributions stand at $65 million according to Bono

Besides looking awesome, Apple's Product RED range of hardware and accessories serves to raise money for the charity's fight against AIDS. In a public address, Bono, a major figure behind the initiative, has told us all just how much Apple has raised:

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Apple launches (PRODUCT) RED bumper for iPhone

Apple has added a (PRODUCT) RED option to their usual selection of iPhone 4/iPhone 4S bumpers, available through the Apple Store. Other than the color and the charity associated with it, and with which Apple has had a longstanding relationship, the bumper is identical to the previous colors first launched with the iPhone 4 in 2010 and updated for compatibility in 2011.

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