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Jony Ive discusses the humanitarian impact of (Product) Red

As part of a retrospective on the first decade of the (Product) Red campaign, Apple's Jony Ive took a moment to reflect on the humanitarian impact.

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Apple turns its logo red again in honor of World AIDS Day 2015

In honor of World AIDS Day, Apple has once again turned its logo red at retail locations. To continue to raise awareness for AIDS relief, Apple changes its logo once a year from white to red.

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Apple's leather iPhone 6s and 6s Plus cases now come in (Product) Red

Apple has released a new variant of its leather cases for iPhone 6s and 6s Plus, with the case for both now available in Red as part of the Product Red AIDS awareness campaign.

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Apple raises $20 million for AIDS research with Product Red initiative

It looks like Apple's Product Red initiative turned out to be a major success. In total, the tech juggernaut reportedly raised more than $20 million for AIDS research through donations from portions of Black Friday and Cyber Monday proceeds, as well as partnerships with (RED)-branded apps.

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SoHo Apple Store to host GarageBand event with Fall Out Boy's Patrick Stump to support (RED)

In a continuation of its efforts to bring awareness to AIDS relief, Apple has announced tonight that it will be holding an event on Thursday at SoHo store. The RED branded event will feature Patrick Stump, a member of the band 'Fallout Boy,' performing and talking about GarageBand.

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Apple stores supporting World AIDS Day with Cyber Monday proceeds and red logos

Tomorrow, December 1st, is officially World AIDS day, and just as it has done in recent years, Apple is raising awareness for AIDS relief by changing the color of its logo from white to red at its retail stores.

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Reminder: App Store goes (RED) to help battle AIDS

While other retailers are gearing up for Black Friday, Apple and its developers are going (RED) as part of a commitment to fight AIDS, and you can also help by downloading apps that come with special (RED) in-app purchases. Apple's GarageBand and a number of third-party apps are all part of the campaign where you can add special levels, expansion packs, or themes. The (RED) promotion runs through December 7th.

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Apple joins (RED) campaign for World AIDS Day, will donate percentage of proceeds from Black Friday, Cyber Monday

Following the product (RED) takeover of the App Store earlier today, Apple has announced a broader involvement in the campaign leading up to World AIDS Day. On Black Friday, November 28, Apple will be giving out special product (RED) gift certificates in the U.S., a percentage of which will be donated to AIDS research. On Cyber Monday, December 1, Apple will donate a portion of every retail and online sale. It's a genius idea for an amazing cause. Kudos to the teams at Apple for putting it together.

You can check out the details at apple.com/red or read the press release below.

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App Store apps go (RED) to help raise money to fight AIDS

A number of popular App Store apps are updating tonight with product (RED) branding, and adding in-app purchases (IAP) whose proceeds will go to help fund AIDS research. The promotion will last until December 7 and you can find details for each participating app's IAP in their App Store descriptions.

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Apple's (Product) RED contributions for the AIDS fight top $70 million

Apple has raised over $70 million this year for (RED), a project to help fight AIDS in Africa. A portion of select Apple products was donated to the fund, this year's total beating out the $65 million from 2013. Donations were made from (PRODUCT)RED merchandise including the iPod Shuffle, iPod Nano, iPhone 4s bumper and various iPad smart covers and cases (all in brilliant red of course).

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