Apple is still heavily promoting the App Store in their latest iPhone ad — and given the staggering number of Apps and even more staggering number of downloads, with good reason.

The latest focuses on restaurant random-finder Urban Spoon, and perhaps to appease the UK overseers, the ad now cops to having the “sequence shortened”. Dieter finds this “disappointingly normal”:

…what was so awesome about the initial commercials is they showed some speed, instruction, and fun just by showing you the interface.

So scratch the speed, but you can still shake some fun.